Why Your Business Needs SEO
CONSIDER SEO BECAUSE 76% OF UK CONSUMERS SEARCH ONLINE BEFORE MAKING A PURCHASE, DON’T MISS OUT
I’m sure you are aware that there are a number of different types of results when you do a search online. At the top of the page you will more often than not see Google Ads or Google Maps. You may feel therefore this is the best place for your business to be positioned. This is not the case, businesses in these positions miss out on the vast majority of clicks.
How much traffic and business are they missing out on exactly? Well, the average click-through rate for paid search in 2018 (worldwide) was 6% with Google Maps only representing a small fraction of traffic. So, If you are relying on Google AdWords for your traffic, you are missing out on 94% of the traffic.
Ranking in the top 5 organic search results will dramatic improve your chances of receiving clicks, as 67% of all clicks come from these positions.
Organic Search Traffic % on Google
Why Choose Us for SEO?
Our aim for every SEO campaign is to help your website achieve better rankings, increase organic traffic that will hopefully lead to more sales or enquiries over the long term.
Search engines, such as Google or Bing, reward those sites that provide the best content to answer the query of the user. A superior user experience and valuable relevant content is our target for your site.
We treat every client as an individual, unique campaign, tailoring the project around your budget and business needs. It is essential to us that your business reaches its goals, as that means we are doing our job correctly.
Most of our business comes from word of mouth, past clients recommending our services because they have been so successful. We would love to partner with your business too so if you are interested please get in contact.
How Search Engine Optimisation is done
I have categorised the aspects of SEO into those I traditionally do in my process including:
- Technical SEO
The indexing and on-page items are controllable within the website, while external factors will be part of a larger SEO strategy later in the campaign.
User experience is important to convert traffic into conversions, therefore this is also something that I look at closely at the start of a campaign. There is no point driving traffic to your website if it does not convert to sales or leads.
Before focusing on the specific content that you want to rank in the search engines, you have to make sure that your site can be indexed and crawled.
This all falls into the category of technical SEO.
- Google and Bing Set-up
- XML Sitemap
- Site Architecture
- Site Speed
- 404 Pages
- Plugins, Add-ons, or Extensions
- Pre-existing Issues
Most people tend to think about on-page factors (e.g., keywords, content, title tags) whenever Search Engine Optimisation is mentioned. However, the days of optimising just single parts of pages or websites are gone.
The search engines care about context way more than keywords. The way we build context is in all of the on-page elements within a page and then thinking about how pages relate to each other within sections and navigation of the site.
Factors for On-page Optimisation
- Keywords & Topics
- Meta Description
- Body Copy
- Image Alt Attributes
- Structured Data
External factors are things that you can’t control on your website and don’t necessarily fall into a checklist.
On-page factors influence relevance and trust of your content to the search engines. External factors influence you’re “authority” status and validate your site as the subject matter expert.
- Local Search
- Social Media