Search Engine Optimisation

Get your website out of a black hole and out into the open where it can be found.

What you should know about SEO


I’m sure you are aware that there are a number of different types of results when you do a search online.  At the top of the page you will more often than not see Google Ads or Google Maps. You may feel therefore this is the best place for your business to be positioned. This is not the case, businesses in these positions miss out on the vast majority of clicks.

How much traffic and business are they missing out on exactly?  Well, the average click-through rate for paid search in 2018 (worldwide) was 6% with Google Maps only representing a small fraction of traffic. So, If you are relying on Google AdWords for your traffic, you are missing out on 94% of the traffic.

Ranking in the top 5 organic search results will dramatic improve your chances of receiving clicks, as 67% of all clicks come from these positions.


Why Choose Us for SEO?

SEO BelfastOur aim for every SEO campaign is to help your website achieve better rankings, increase organic traffic that will hopefully lead to more sales or enquiries over the long term.

Search engines, such as Google or Bing, reward those sites that provide the best content to answer the query of the user. A superior user experience and valuable relevant content is our target for your site.

We treat every client as an individual, unique campaign, tailoring the project around your budget and business needs. It is essential to us that your business reaches its goals, as that means we are doing our job correctly.

Most of our business comes from word of mouth, past clients recommending our services because they have been so successful. We would love to partner with your business too so if you are interested please get in contact.


I have categorised the aspects of SEO into those I traditionally do in my process including:

  • Technical SEO
  • On-page
  • External

The indexing and on-page items are controllable within the website, while external factors will be part of a larger SEO strategy later in the campaign.

User experience is important to convert traffic into conversions, therefore this is also something that I look at closely at the start of a campaign. There is no point driving traffic to your website if it does not convert to sales or leads.


Technical SEO

Before focusing on the specific content that you want to rank in the search engines, you have to make sure that your site can be indexed and crawled.

Technical SEO Belfast, Northern IrelandThis all falls into the category of technical SEO.

  • Google and Bing Set-up
  • XML Sitemap
  • Domains
  • Robots.txt
  • Site Architecture
  • Site Speed
  • Mobile-Friendly
  • 404 Pages
  • SSL
  • Plugins, Add-ons, or Extensions
  • Pre-existing Issues


On-page Optimisation

Most people tend to think about on-page factors (e.g., keywords, content, title tags) whenever Search Engine Optimisation is mentioned. However, the days of optimising just single parts of pages or websites are gone.

The search engines care about context way more than keywords. The way we build context is in all of the on-page elements within a page and then thinking about how pages relate to each other within sections and navigation of the site.

Factors for On-page Optimisation

  • Keywords & Topics
  • Content
  • URL
  • Title
  • Meta Description
  • Headings
  • Body Copy
  • Image Alt Attributes
  • Structured Data

Off-Page Optimisation

External factors are things that you can’t control on your website and don’t necessarily fall into a checklist.

On-page factors influence relevance and trust of your content to the search engines. External factors influence you’re “authority” status and validate your site as the subject matter expert.

Techniques for Off-page Optimisation

  • Links
  • Local Search
  • Social Media
  • Articles
  • Blog Posting
  • Directory Submission
  • Press Release

Get In Touch

Contact us if you would like more information or start your project

What our clients say

Hear from our happy customers


I was recommended Stuart when I was looking a website for my new business venture. I was delighted with the results and it has been very useful for my business.

Deborah Howard PsychotherapyOwner

Highly Recommend

I approached Stuart a few years ago after he was recommended by a friend. My website wasn't ranking or generating work so I wanted to improve that. Lets just say it does now and I couldn't be happier. Highly Recommend.

B KeenanOwner

Haven’t looked back!

SJL Digital have been great for my business In my business we are constantly changing menus, ideas, products etc SJL Digital gives me the platform to get new exciting information/products out to the customer very quickly. With SJL Digital I am able to see what the customer likes and doesn’t so I can cater my business to have the greatest chance of success. When I started with SJL Digital I had 2,000 Facebook likes, I now have 14,000! SJL Digital streamlined my business and made it reach to more customers than ever before! Cannot speak highly enough about SJL Digital!

Gareth Howard – Teddys RestaurantOwner

Very, very pleased

Great service. Delighted with our website and our SEO campaign. Our web site ranks really well on Google.

Gareth Knox – Pest SolutionsOwner

Very professional & knowledgeable

I worked with Stuart to develop my Teamwear website, he was great, the advice was super, everything completed on time and ahead of expectations in most cases. Great job!

Andy Neill – 442 TeamwearCEO

Ask a question

If you have any queries please contact us, we will try and get back as soon as we can.