Ecommerce Web Design
An eCommerce website is an essential part of any modern-day retail set up whether as an addition to a brick and mortar location or as a stand-alone entity. This means your business needs a website that is easy to use, displays your brand and products in an attractive way and can process payments in a secure manner.
Our team has years of experience in the digital world and traditional retail formats. We combine these two together to produce websites that are great to look at but also generate sales.
In most cases, we will use the eCommerce platforms WooCommerce or Magento, depending on your business needs but also have experience developing other platforms. All our sites are fully responsive and suitable for all sizes of device, something that is extremely important in today’s digital world. Websites need to be accessible at all times and on all devices to maximise sales.
Our eCommerce Process
Planning and research is essential before starting any eCommerce project. We need to learn the objective of your website, the potential audience and what will make you stand out from the competition. ECommerce projects unlike a simple brochure site need a strategy to Attract, Convert, Close, and Retain customers to make it a success.
For the vast majority of eCommerce websites it’s essential to run a digital marketing campaign to drive new audiences to the site to make purchases. Each campaign is different using SEO, PPC, Social Media or email marketing, either individually or as a mix.
Digital marketing is something you need to budget or train for when planning an eCommerce website.
Design & Development
Once the planning stage is completed we select the platform that is most suitable for your project and budget. The two main platforms we tend to use are Woocommerce and Magento, both are reliable, secure and robust making them ideal for the majority of cases.
Our designs are fresh, modern and fully responsive.
Earning customers online is difficult so it’s important to retain these clients as best your can.
As with traditional retail, good customer service, quick delivery, secure payments and, quality products are all essential to keep your audiences loyal.
Also gathering emails for a database so you can market directly to them can be very successful.