eCommerce Websites That Convert

All our eCommerce sites are built to become a success along side a digital marketing campaign.

What you should know about our eCommerce websites

ecommerce design northern irelandWe specialise in eCommerce Web Design and are very proud of our sites and their success. An online presence is an essential part of any modern-day retail set up. Whether as an addition to a brick and mortar location or as a stand-alone entity. This means your business needs a website that is easy to use, displays your brand, and displays products in an attractive way. As well as processing payments in a secure manner.

Our team has years of experience in the digital world and traditional retail formats. We combine these two together to produce websites that are great to look at but also generate sales.

In most cases, we will use the e-Commerce platforms WooCommerce or Magento. This depends on your business needs and we also have experience developing other platforms if it suits your business needs better. All our sites are fully responsive and suitable for all sizes of device. This is something that is extremely important in today’s digital world. Websites need to be accessible at all times and on all devices to maximise sales.

Get Started With Your New eCommerce website

We set out 4 stages of the eCommerce process to make your business successful online.

ecommerce planning northern ireland


Planning and research is essential before starting any eCommerce project. We need to learn the objective of your website, the potential audience and what will make you stand out from the competition. ECommerce projects unlike a simple brochure site need a strategy to Attract, Convert, Close, and Retain customers to make it a success.

Design and development northern ireland


Once the planning stage is completed we select the platform that is most suitable for your project and budget. The two main platforms we tend to use are Woocommerce and Magento, both are reliable, secure and robust making them ideal for the majority of cases.
Our designs are fresh, modern and fully responsive.

ecommerce digital marketing northern ireland


For the vast majority of eCommerce websites it’s essential to run a digital marketing campaign to drive new audiences to the site to make purchases. Each campaign is different using SEOPPC, Social Media or email marketing, either individually or as a mix.
Digital marketing is something you need to budget or train for when planning an eCommerce website.

Retain Ecommerce Customers


Earning customers online is difficult so it’s important to retain these clients as best your can.
As with traditional retail, good customer service, quick delivery, secure payments and, quality products are all essential to keep your audiences loyal.
Also gathering emails for a database so you can market directly to them can be very successful.

Get In Touch

Contact us if you would like more information or start your project

Why you need eCommerce for your business

As a retail manager for 15 years the biggest challenge was getting people through the door and converting them to customers. The problem was there was only a small catchment area. Opening your business up to the online world opens the door to the opportunity to massively increase your sales.

It is nothing to be scared of but make sure you employ someone who focuses on sales and not just a pretty website. Your website must be SEO friendly, trustworthy and easy to use.


Main Reasons your retail store needs an eCommerce website –


  • Saves you money – Although the startup costs can seem quite expensive they are much cheaper than a physical store. There are low rental costs ( web hosting), no fixtures and fittings and less man-hours required. Therefore, even with a digital marketing plan, costs are much lower.
  • Open 24/7 – Unlike a physical shop, your website will never closed. You can make sales 24 hours a day, all year round.
  • Reaching your customers. With the advent of Social media and Search Engines you can reach out directly to your potential customers. ALL OVER THE WORLD.
  • Targeting Customers – Once someone makes a purchase, it’s very easy to re-target them with promotions, new products and latest news.

Digital Marketing is a very important aspect of a successful e-commerce website. Employ someone who has your best interests at heart. Building a relationship with your digital marketer will be a lot more successful than a standard web designer.

Get In Touch

Contact us if you would like more information or start your project

What our clients say

Hear from our happy customers


I was recommended Stuart when I was looking a website for my new business venture. I was delighted with the results and it has been very useful for my business.

Deborah Howard PsychotherapyOwner

Highly Recommend

I approached Stuart a few years ago after he was recommended by a friend. My website wasn't ranking or generating work so I wanted to improve that. Lets just say it does now and I couldn't be happier. Highly Recommend.

B KeenanOwner

Haven’t looked back!

SJL Digital have been great for my business In my business we are constantly changing menus, ideas, products etc SJL Digital gives me the platform to get new exciting information/products out to the customer very quickly. With SJL Digital I am able to see what the customer likes and doesn’t so I can cater my business to have the greatest chance of success. When I started with SJL Digital I had 2,000 Facebook likes, I now have 14,000! SJL Digital streamlined my business and made it reach to more customers than ever before! Cannot speak highly enough about SJL Digital!

Gareth Howard – Teddys RestaurantOwner

Very, very pleased

Great service. Delighted with our website and our SEO campaign. Our web site ranks really well on Google.

Gareth Knox – Pest SolutionsOwner

Very professional & knowledgeable

I worked with Stuart to develop my Teamwear website, he was great, the advice was super, everything completed on time and ahead of expectations in most cases. Great job!

Andy Neill – 442 TeamwearCEO

Ask a question

If you have any queries please contact us, we will try and get back as soon as we can.