The purpose of any digital marketing campaign is connecting businesses to their target audiences using digital channels.
There are a number of methods used to achieve the right results and different compilations are executed for each individual campaign. Below are the commonly used –
- SEO (search engine optimisation)
- PPC ( Pay Per Click or Paid Search)
- Email Marketing
- Social Media
Search Engine Optimisation (SEO)
Search engine Optimisation is the act of affecting the online visibility of a website on search engines such as Google and Bing. There are a number of factors that influence the rankings and it is our job to discover these factors and implement them.
This is a longer-term solution for your digital marketing but this also produces longer-term results.
If you already have an email database or planning to build one up, a good email marketing strategy to retain and educate your customers is highly recommended. A well designed newsletter can engage and attract sales or leads. Of the clients we carry out email marketing for, they generally see, on average an 40% increase in sales within two days of the release of the email.
Paid Search (PPC)
If you are looking quick results then PPC maybe the best approach for your business. PPC stands for Pay Per Click and is a digital marketing technique were you pay for each click to your website. PPC management is essential if you are running ads if you want to make the campaigns effective. Our aim is to drive the right traffic to your site to maximise your sales or leads. Default Google or Facebook ad campaigns are not efficient or profitable for your business.
Social Media Management
In todays digital world it is essential that your business has a clear social media strategy to interact and engage your customers. We help manage and promote your social media campaigns to help you communicate with your target market leading to an increase in sales and leads.
When I approached Stuart at SJL Digital about building an e-commerce website for my business he was fantastic, he helped me look through all the options, had brainstorming sessions and talked through all the possibilities. The after sales service and support has been second to none and I would highly recommend Stuart at SJL Digital for all your online needs.
When I got in touch with Stuart my website didn't rank anywhere on Google. Obviously this meant I wasn't getting any business online. Now my website it ranking in the top positions for the key words we identified for my business. Couldn't be happier.
When we approach Stuart at SJL Digital we were looking to modernise our website to make it available on all devices. The process was very simple and we are delighted with the end results. Stuart's professional approach was a breath of fresh air and we would highly recommend him for both price and quality of work.
Haven’t looked back! SJL Digital have been great for my business In my business we are constantly changing menus, ideas, products etc SJL Digital gives me the platform to get new exciting information/products out to the customer very quickly. With SJL Digital I am able to see what the customer likes and doesn’t so I can cater my business to have the greatest chance of success. When I started with SJL Digital I had 2,000 Facebook likes, I now have 14,000! SJL Digital streamlined my business and made it reach to more customers than ever before! Cannot speak highly enough about SJL Digital!