The purpose of any digital marketing campaign is connecting businesses to their target audiences using digital channels.
There are a number of methods used to achieve the right results and different compilations are executed for each individual campaign. Below are the commonly used –
- SEO (search engine optimisation)
- PPC ( Pay Per Click or Paid Search)
- Email Marketing
- Social Media
Search Engine Optimisation (SEO)
Search engine Optimisation is the act of affecting the online visibility of a website on search engines such as Google and Bing. There are a number of factors that influence the rankings and it is our job to discover these factors and implement them.
This is a longer-term solution for your digital marketing but this also produces longer-term results.
If you already have an email database or planning to build one up, a good email marketing strategy to retain and educate your customers is highly recommended. A well designed newsletter can engage and attract sales or leads. Of the clients we carry out email marketing for, they generally see, on average an 40% increase in sales within two days of the release of the email.
Paid Search (PPC)
If you are looking quick results then PPC maybe the best approach for your business. PPC stands for Pay Per Click and is a digital marketing technique were you pay for each click to your website. PPC management is essential if you are running ads if you want to make the campaigns effective. Our aim is to drive the right traffic to your site to maximise your sales or leads. Default Google or Facebook ad campaigns are not efficient or profitable for your business.
Social Media Management
In todays digital world it is essential that your business has a clear social media strategy to interact and engage your customers. We help manage and promote your social media campaigns to help you communicate with your target market leading to an increase in sales and leads.