QDoes my website need digital marketing?

A

If you want it to be successful then the answer is yes. If you want people to interact with you via your website you need to be driving traffic to it.

This can be done in a number of ways, click here to read more about digital marketing. If you avoid digital marketing, through lack of knowledge or skepticism, you are missing out on lots of potential new business.

QWhat is SEO?

A

SEO stands for Search Engine Optimisation and is the practice of generating quality and increased traffic to a website through organic search results.

There are a number of techniques used to achieve this and varies from site to site. This is the longer term option for digital marketing but also results in longer term performance of the site. You can find out more here

QWhy is SEO important?

A

The vast majority of traffic to a website comes from organic search engines. It also tends to delivery users that are more likely to interact or purchase from your site.

QWhat is PPC?

A

PPC stands for Pay Per Click and is the form of advertising where the business pays for advertising space on different platforms. In theory it is buying website visits instead of organic visits.

This can be expensive if not managed correctly so businesses need to be careful when setting up these campaigns.

Read more here

QHow often should I update my website?

A

The more content you can add to your website the better. Search engines are constantly looking for active websites that produce quality content. If you want to become an industry expert, write, publish and share content regularly.

QWhat is a responsive website?

A

Responsive web design allows your website to display clearly on all devices. In today’s world the majority of searches our completed of mobile devices and it is essential that your website is up to date. If your website is not responsive upgrade as soon as you can.

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